Agenda

Now Available On Demand (Limited Time Only)

 

 

 

SESSION TOPICS EXPERT SPEAKERS & PANELISTS

9:00 - 9:30

 

 

[New Research] Customer Lifecycle Marketing

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Laura Horton, Senior Manager of Marketing at Salesforce Pardot

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9:30 - 10:00

 

 

 

Top 10 Reasons to Consider Marketing Automation

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Heidi Bullock, VP of Demand Gen at Marketo

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10:00 - 10:30

 

The Reality of Sales and Marketing Alignment

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Kate Moore, Director of Revenue Marketing, Salesfusion

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10:30 - 11:00

 

 

 

How to Connect the Dots Between Marketing Automation and Revenue Generation

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Stephanie Burton, Sr. Marketing Manager, GoodData

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11:00 - 11:30

 

 

 

Marketing Automation: Building the Right Foundation for Your Technology Stack​

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Rachel Rosin, Marketing Programs Manager (Demand Gen), Act-On Software

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11:30 - 12:00

 

 

Technology Expo Opens!

 

 

 

All Sponsors

 

 

12:00 - 12:30

 

 

Account-Based Nurturing: Strategies for Turning Target Accounts into Customers

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John Dering, Director of Marketing Programs, Demandbase

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12:30 - 1:00

 

 

[New Research] 2015 Video Content Marketing & Metrics

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Tyler Lessard, CMO, Vidyard

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1:00 - 1:30

 

 

How to Optimize Content to Accelerate Lead Gen & Fuel Marketing Automation

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Yoav Schwartz, Co-Founder & CEO, Uberflip

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1:30 - 2:00

 

 

5 Ways to Improve Your Webinar Leads

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Mark Bornstein, VP of Content Marketing at ON24

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2:00 - 2:30

 

Customer Success Panel - Marketing Automation

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Roy Keely, VP of Market Strategy at Xcentric

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2:30 - 3:00

 

 

5 Account-Based Marketing Strategies To Rock Your Next Campaign

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Sangram Vajre, Co-Founder and CMO at Terminus

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3:00

 

 

iPhone 6S - Prize Announcement

 

 

Communications Lounge - Demand Metric

 

4:00 - 11:59

All Sessions & Content Available On Demand